PROGRAM
INTRODUCTION:Business
performance can be substantially improved when sales and marketing
are aligned. By coordinating planning and tactical activities and
developing a better understanding of each other's disciplines you
will drive customer loyalty and ultimately business results. This
practical and interactive programme will show you the principles of
business to business and consumer marketing and the skills of
marketing practice.
This course has been classified as
Business Skills.
PROGRAM
OUTLINES:
Delegates will learn to:
- Apply the Marketing Mix -
understand the elements that make up the Marketing Mix and
successfully apply them to a real scenario
- Conduct actionable marketing
research - appreciate how professional marketing research
provides customer insight to help secure competitive advantage
- Assess the competitive
strength of your products and services - using models you'll
understand why different products and services require different
levels of management and investment
- Develop marketing
communications that hit the right targets - learn about
different communication objectives and best promotional channels
to deliver persuasive messages to your target audience
- Price their products and
services effectively - understand why pricing decisions are
critically important and how to make informed decisions
- Exploit the right distribution
channels to maximum effect - select your best channels, assess
outsourcing opportunities
- Apply their skills - a
practical case study helps you combine all the ingredients of a
winning marketing plan and you'll take away a template to
develop your own plan
