Categories > Sales & Marketing Category     Get Your Marketing Working For You       Program Duration : 5 Days Program Date : 19-23 May,2012 Program Location : Cairo, Egypt Program Fees : US$ 3200/Per Person     Program Introduction:   The downturn in the economy has resulted in many cases in reduced staff and a requirement for existing staff to take on new roles.  This Course is designed to refresh participants with key marketing principles and methods, while assisting them in developing a practical marketing action plan specific to the individual’s own marketing issues or challenges.    Who Should Attend? • Anyone who wants to refresh their approach to marketing • Those grappling with how to tackle marketing problems • Those wishing to take time out to prioritise their activities • Those looking for an independent view on their marketing approach   Program Out Lines:   Refresh the principles of marketing and will include:  • Understanding who your customer is • Defining your offer and your customer benefit • How to communicate with your customer and how to reach them • The good and bad of marketing communications • Defining their marketing challenge • Setting their marketing objectives • Identifying their key tasks and actions • Identifying success and how it will be measured   Program OBJECTIVES:   On conclusion, participants will have • An understanding of their marketing approach, who their customer is and what the benefit is • How they should communicate to and reach their customer • Identified their marketing objective and developed an action plan • Identified priorities, key tasks and next steps In short, you will return to your business more focused and with a clearer view of how to go forward with your marketing plan. As the outcome is action oriented there will be considerable interaction throughout the day between each participant and the tutor.  Advice will be provided at a general and at an individual level