Categories > Sales & Marketing Category   Food Marketing and Consumer Behavior     Program Duration : 5 Days Program Date : 02-06 June,2012 Program Location : Cairo, Egypt Program Fees : US$ 3500/Per Person      Program Introduction:   The core of this subject pertains to the decision-making process of consumers with respect to food choice, as well as to factors impacting on this decision-making process through marketing management activities. Consumers are the starting and end point of marketing management. The objective is to teach how food companies analyze their environment and their consumer’s needs and wants, which are consequently translated into product specifications, product attributes, product development, price, promotion or communication and a specific retail or distribution format. The main aim is to teach concepts and principles of marketing and consumer behavior..    Program  Outlines:   Introduction to economics, food marketing and consumer behavior Basic economics, food markets and market organization Principles of consumer behavior towards food: models of consumer and purchasing behavior; recent development in consumer behavior towards food; contemporary trends in consumer food choice: health and convenience; acceptance of novel processing techniques and novel food products Principles of marketing research: analysis of the marketing environment, consumer research, market research methods Product innovation and product management Communication management Price policy and price management Distribution and logistics management