Categories > Sales & Marketing Category Email Marketing - Advanced Training   Program Duration : 5 Days Program Date : 20-24 May,2012 Program Location : Cairo, Egypt Program Fees : US$3200/Per Person Who should attend? Experienced marketers or agency staffs who feel they have reached a plateau in their email marketing performance and need an injection of fresh thinking from outside their own company or industry. You will probably have at least a year’s experience working on email campaigns and be familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns. Program Introduction: Few training courses and seminars give you a chance to bounce your own work and strategy off a group of experienced practitioners. You will share your challenges and work with other marketers to identify improvements in your activity giving you the opportunity to reflect on your own campaigns through comparisons with other marketers. Program Objectives: The key leverage points for campaign success ranging from the fundamentals such as setting objectives, data gathering, contact frequency, personalization and deliverability to the latest industry news and developments. How reviewing themes and issues (globally) can enhance your campaign and what an industry expert and other delegates think of it, what does and doesn’t work and how to improve it. Leave no stone unturned Run through the key leverage points for campaign success including Setting objectives, Data gathering, Contact frequency, Personalization and Deliverability   •         Setting objectives – developing successful outcomes •         Data gathering – integrating registration, click-stream and transactional data •         Contact frequency – how much is too much •         Personalization – dynamic and conditional content •         Deliverability update – authentication and reputation management solutions   Industry news and developments A review of themes and issues globally   •         Benchmarking – latest trends and insights •         Reports – who is doing what with email...an E-consultancy briefing.   Campaign Master An opportunity for you own campaigns to be critiqued by the workshop leader and the other delegates to improve their effectiveness   •         What works well, what could we test? •         Next steps for campaign improvements