PROGRAM INTRODUCTION:
E-mail Marketing is a key element in projecting
a professional image. Drafting a simple yet attractive e-mail like
this would not require you to be IT savy.
Participants will learn the art of e-mail marketing by utilizing the
latest technology and tools in order to develop professional e-mail
newsletters, marketing e-mails or other campaigns.
Also Mobile is going to be the next big
Internet phenomenon. It holds the key to greater access for everyone
– with all the benefits that entails, In response to demand,
enquiries, and a growing trend in every organization we introduce
this program to help you get to grips with mobile marketing and to
develop a mobile communication strategy.
WHO SHOULD ATTEND?
Marketing Executives, Network Marketers, Sales
Managers, IT professionals and business owners who want to deploy
cost effective and professional e-mail marketing campaigns.
This workshop is also designed for marketers
responsible for facilitating and devising better and more convenient
marketing communications and related services with both prospects
and customers. It will be of particular interest to digital
marketers familiar with the utilisation of complementary digital
tools such as email and website.
PROGRAM OBJECTIVES:
Leverage on internet to deploy e-mail marketing
campaigns. Able to utilize tools to track and manage mailing list
for future effective campaigns.
Also Our objective is to bring you up to speed
on the major trends in the new mass media of Mobile such as:
-
The move towards the mobile web
-
Mobile advertising opportunities in the new
mass media called mobile
-
The shift from Internet to data usage on
mobile phones
-
Communicating with consumers who want to be
in control
-
The role that agencies play in the new mass
media
-
Building sustainable relationships with
your customers
-
How to
define and use the appropriate mobile elements that suit your
consumers’ profile
PROGRAM OUTLINES:
How to Successfully Integrate Email into your Marketing Mix
-
Planning and Creating Email Campaigns - What to do / not to do
-
List Building & Management
-
Creative & Design -The good, the bad and the really bad
Technical issues
-
What is a HTML email - how does it work
-
Email Clients and how they impact email marketing
-
Image downloading & alt tags
-
Delivery issues - spam filters & firewalls
-
Why
you should design your email without images in mind
-
Campaign Planning & Management
-
Creating a 6 month plan
-
How
to get people to open your email - subject lines & timing
-
Testing & measurement (incl. Split Testing)
-
Data Protection & best practice
Moving up the email marketing food chain
-
How
to use Email Marketing to improve your SEO
-
Integrate your emails with Google Analytics
-
How
to grow your list
-
Social / Business Networking Integration
Introduction to Mobile Marketing
-
What is mobile Marketing / what is it not
-
Why
you should go mobile
-
Adding mobile into your marketing mix
-
Planning an effective mobile campaign
-
Short codes & Keywords
How to Combine email and mobile marketing
