Categories > Sales & Marketing Category     Effective E-Mail Marketing     Program Duration : 5 Days Program Date : 19-23 May 2012 Program Location : Cairo, Egypt Program Fees : US$ 3200/Per Person         PROGRAM INTRODUCTION : Difficult times call for achieving your goals at a lower cost. A successful e-mail marketing campaign can help you do just that. Learn the basic tools and tactics of e-mail marketing that you need to create and manage a successful campaign. Discover the best software tools available...identify ways to measure and fine-tune campaigns...apply targeted strategies for different audiences to sell more...and understand the importance of ethics in e-mail marketing. PROGRAM OBJECTIVES:   By the end of the program you will be able to: Generate results far superior to those of traditional media and banner ads Create a cost-effective and measurable e-mail campaign that meets marketing objectives Write successful e-mail marketing copy with targeted—and correctly formatted—messages Track, measure and improve the results of current e-mail campaigns Create your own reusable blueprints for successful e-mail campaigns Integrate your e-mail campaign into your entire marketing program WHO SHOULD ATTEND?   Professionals who approve, plan and execute e-mail campaigns, including: Marketing vice presidents, managers and directors...advertising vice presidents, managers and directors...writers and copywriters...and MIS managers.   PROGRAM OUTLINES: E-Mail Marketing: The Big Picture Starting off Right E-mail Marketing Strategy Building Your E-Mail List Creating Your E-Mail Campaign Understanding E-Mail Management Technology How E-Mail and Websites Work Together Measuring Campaign Effectiveness E-Mail Marketing: The Big Picture Understand Why E-Mail Is the Best Marketing Tool on the Internet Be Familiar with the Benefits of E-Mail Have an Idea of What Effective E-Mail Marketing Can Do Know How Consumers React to E-Mail Starting Off Right Understand the Definition of Permission Marketing Understand the Definition of Spam Know How to Formulate a Privacy Policy Be Comfortable with the Concept of Ethical E-Mail Marketing E-Mail Marketing Strategy Prioritize E-Mail Marketing Goals Know the Advantage/Disadvantages of Popular Forms of E-Mail Marketing Communication Build an E-Mail Marketing Strategy Needs Assessment Building Your E-Mail List Explore Sources for E-Mail List Subscribers Learn How to Effectively Present Your Marketing Program Create Benefit Lists and Incentive Statements Understand the Advantages/Disadvantages of Mailing List Rental Creating Your E-Mail Marketing Campaign Decide on the Format, Frequency and Content of Your E-Mail Campaign Learn How to Create E-Mail Messages That Generate Response Learn How to Write for the E-Mail Medium Understanding E-Mail List Management Technology Understand What E-Mail List Management Technology Does Know What to Look for in an E-Mail List Management Service Provider Get a Behind-the-Scenes Look at List Management Technology How E-Mail and Websites Work Together Appreciate the Impact Linking E-Mail Messages with Web Pages Can Have on Response Know What a "Landing Page" Is and Understand How It Can Help Build Business Know What Information Needs to Be Included on a Landing Page Demonstrate the Ability to Prepare a Multi-Step Campaign Strategy Measuring Campaign Effectiveness Recognize the Need to Test Each Variable to Improve Response Know What "Benchmarking" Is Understand How to Apply Benchmarking to Improve Marketing Efforts Know What Kinds of Information Can Be Gained through Campaign Reporting